everyone loves...

new discovery.

Behind every sip is a bit of science. Or, DATASFACTION as we like to call it. 

What to try? Where to discover? And when?

The story of the sip, is the story of the everyday adventurer. Whether you're a bar owner, bar goer, restaurant manager, or alcohol brand. Each step of the journey is in sync with the next. 

Deals, data, discoveries or simple datasfaction - your moment of refreshment is waiting. 

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Bottom's up!

let's find some deals.

The SIP app brings social power back to the consumer. That means a modern experience with more connection, more savings and empowered choices. 

Be the first to experience SIP by adding your email below.


let's siplify

and get to the bottom of who drinks what and where.

Sync your ad spending with what your customers are thirsty for. Our data will save you time and money and bring you meaningful marketing results.


who we are

SipScience is a data analytics hospitality company that provides a first to the world picture about what is happening inside bars and restaurants so consumers, alcohol venues and brands can modernize their experience.

meet the team

Ayan leads efforts in data collection and analysis. He established relationships with multiple research companies and alcohol entities to aggregate data and deliver on-premise insights. He previously worked as a Foreign Exchange Analyst at Greenwich Associates. At Sony Pictures, he conducted audience polling and developed a data science team to advise on film acquisition and distribution. Ayan is an alumnus of Northwestern University.


ayan roy

Co-CEO, Co-Founder

kris boros

Co-CEO, Co-Founder

Kris leads innovation, product, technology, engineering and the design side of the house. Bringing 19 years of experience in product management, he is a Walmart alumnus where he was director of Product/Program, Technology and Delivery management at Walmart Labs: Supply Chain and Merchant Technology. He was previously director of Product Management for Catalina Marketing where he served media and retail solutions by leading digital products focused on targeting and measurement of 90 million households. Kris is an alumnus of Northwestern Universities McCormick School of Engineering and holds an MBA in Finance. 

FAVORITE DRINK: The Manhattan (rye, three luxardo cherries, neat and extra frosty) 

chris caruso

Christopher leads efforts in consumer targeting, activation and measurement across digital channels. A 13 year veteran of The Nielsen Company, he served as VP of Programmatic Enablement at Nielsen Catalina Solutions. Prior to his recruitment as the third employee of NCS, he worked in CPG data operations and earned a ASQ Certification as a Six Sigma Black Belt. Christopher is an alumnus of the Rochester Institute of Technology.  


FAVORITE DRINK: Dirty Grey Goose Vodka martini with blue cheese olives

Chief Operating Officer

Karen leads marketing, communications and customer experience. She has over 20 years of experience in the public sector and private sector including Motorola Solutions and PwC leading strategy, marketing, innovation and growth efforts. She is an adjunct professor of business at DePaul University teaching and researching entrepreneurship, innovation, creativity and management. Karen is an alumna of Northwestern University for her undergraduate degree and DePaul University for her Master's and doctorate degrees. 

FAVORITE DRINK: A good Barolo 

karen bartuch

Chief Customer Officer

John leads efforts in hospitality market outreach and venue on boarding. He brings over 20 years of on-the-ground experience in various capacities in the hospitality space, including as Director of Wine at Caesars Palace in Las Vegas, where he led staff management, training and software deployment. John is also the founder of PowerfulThirst.com, a website highlighting news and insights for beverage professionals.

FAVORITE DRINK: Whatever is open in front of me.

john paddon

VP, Operations

Jim leads efforts in establishing sales relationships with brands and advertisers. He was previously a VP/sales director at The Nielsen Company. During his career, he recruited, hired and developed numerous award winning sales teams. He was voted "Manager of the Year" for elevating customer satisfaction and spearheading a training program that improved sales results and team engagement. Jim is an alumnus of the University of Tampa.


VP, Partnerships

Jim Gudritz



We'd love to hear from you!
©2020 SipScience™
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